<aside> 📓 Executive summary – a brief, concise document that summarizes the key aspects of a startup business plan, usually a one-pager.

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Step #1 Plan

• Gather necessary materials and data to include in the executive summary.
  • Financials, projections, analytics, signups, market size, and problem statistics.
• Decide what tools you’d like to use to create the summary. A simple text editor like Google Docs or MS Word is totally acceptable but if you would like to incorporate designs or add in specific elements you can consider Canva.
• Be sure you have the page in both .txt / .doc and .pdf format. Some online forms require a specific file version.
• When sending your ex summary over email, use DocSend or BriefLink to track opens and engagement. Canva also had built in links that track views and time watched.

Step #2 Structure

• Title & Overview
• Problem
• Solution
• Traction
• Why now
• Market & competition
• Business model
• Team

Step #3 Build, get feedback, repeat

• Updating your ex summary is an ongoing process. You will need to make changes almost after every meeting as you receive more and more feedback. Follow these steps: create your doc, present it, collect feedback, fix mistakes, and repeat the iteration.